The Haze

THE HAZE is a gently sparkling soft drink with a unique taste. Based on l-theanine, it helps you kick back, relax and boosts your mood. It doesn’t cause fatigue and sleepiness, so it’s safe for drivers, who often attend parties but obviously can’t drink.

My friends came to me with that idea, and my role was to create whole branding and communication for our drink.

We started production in late 2014, and finally, in September 2015 the first bottle of The Haze was sold...

CEO: Piotr Naumczyk
Sales & recipe: Adrian Kamola
Art direction & marketing: Emil Skokowski
Photographer: Bartłomiej Chęciński

Date: 2015 - now
Soft used: AI, PS